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We We We Blog » General

17 /
Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

Given that name recommends, this web site post defines GoDaddy Website Builder to our experience (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of litigant. Its function is certainly not to hurt GoDaddy’s reputation but instead to greatly help small enterprises understand that GoDaddy’s site Builder isn’t this content administration system (CMS) that is right for attaining the salient online existence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a summary of conditions that required action. To mention several, the robots.txt file wasn’t configured correctly, there have been two variations of this website and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing towards the Bing+ regional listing ended up being embedded, etc.

We knew that the web site had been hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations about it and when unsuccessful – move the internet site to WordPress and regular hosting.

That which we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (that makes it an exceptionally cheap choice completely), the web site Builder didn’t enable you to perform just about any action that a typical web hosting will allow you to definitely. GoDaddy promote their device whilst the most suitable choice with their non-technical consumers – a very easy tool with 100per cent hassle-free setup and upkeep to present your online business with a cushty fundamental internet site.

This is certainly real (the “comfortable fundamental website” component could be argued), nevertheless it is actually exactly what a WordPress website hosted with regular web hosting services offers you, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all business that is small – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to put together a WordPress website and “undersell” your web existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest consumers.

Probably the most part that is shocking GoDaddy site Builder is the fact that you don’t already have usage of the FTP in addition to database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there clearly was a robots.txt file that is filled in with GoDaddy’s default settings (the pictures folder is disallowed by default – how cool is that!), they’ve been unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt rules they replied that this is not something they support for us but unfortunately. The client rep said straight that the objective of GoDaddy site Builder would be to help fundamental users produce a website that is basic something such as a small business card. So anything “too advanced level” will be impractical to implement – exact exact same applies to our recommendations to 301 redirect one of several true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some basic SEO?”. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you decide to try to implement Schema.org markup that might be impossible because every time you insert the rule, the “itemscope” feature just gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Recommendation

That website geek, inc. which we proposed to your customer would be to migrate his GoDaddy site Builder built internet site to WordPress therefore we can implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping their internet site will end up exceptionally hard for him because he would need to discover ways to cope with WordPress. We made a decision to provide him a consultation that is free get their method around WordPress that is certainly not significantly more tough to handle than GoDaddy Website Builder.

If you’re your small business owner and they are in search of a good way to generate and keep a webpage, we suggest you get web hosting from the well-reputed company and make use of WordPress as being a CMS. This way you are going to fully be able to use Search Engine Optimization recommendations with no restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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